Silvostyle Pulling it off with Bajrangi Bhaijaan

Silvostyle has pulled off a film merchandising coup by launching an exclusive official Bajrangi Bhaijaan pendant, to go with the Salman Khan starrer. Thanks to a high-octave promotion, the pendant is already a rage among those who follow Bollywood, in India and abroad.


The pendant is beautifully crafted and cast in 60 per cent silver. It exactly replicates the pendant worn by Salman Khan's character in the movie, which was designed by Ashley Rebello. Each Silvostyle pendant comes in a stylish branded box, with a special card autographed by the star.


Prasad Kapre, CEO and director, Style Quotient Jewellery, the parent company of Silvostyle, says, “Salman Khan is a trendsetter and a fashion icon. The idea of merchandising the pendant works well as it offers something special and affordable to his fans and film-lovers in general. Banking on this association, we wished to reach out to larger audiences.”


Kapre is overwhelmed by the response so far. “We have received pre-orders in huge numbers at our Mumbai and Delhi stores. We got a fabulous response via our online partner as well. Launching this pendant on too helps us reach out to buyers beyond India.” To handle such huge demand in India, Silvostyle has deputed six manufacturers to manufacture the pendant at scale, while maintaining strict quality control.


“Silver as a category offers a huge growth opportunity,” says Kapre. “This association with Salman Khan surely will act as a category-builder and take Silvostyle to a new altitude.”