Market Watch

PC Jeweller's Association with Mijwan : Partnering for a Cause




In a bid to enhance brand-visibility, brand-positioning and project themselves socially responsible, P C Jeweller, one of the prominent jewellers from Delhi, joined hands with Shabana Azmi's NGO Mijwan Welfare Society (MWS) founded by Urdu poet Kaifi Azmi, that works for the empowerment of the girl child in rural India.



"We look upon this association not only as a corporate social responsibility. We believe that when we support a cause it enriches us and we are better people for it," says Balrram Garg, Managing Director, P C Jeweller.




They organized a star-studded evening in Mumbai where leading names from Bollywood, Sports and Business walked the ramp for a cause. Stars that walked for the cause were -  Priyanka Chopra, Sonakshi Sinha, Imran Khan, Prabhu Deva, Arjun Kapoor, Parineeti Chopra, Chitrangda Singh, Prateik Babbar, Kalki Koechlin, Karan Johar, Imtiaz Ali, Rohit Shetty, Rohit Roy, Shahana Goswami, Shraddha Kapoor, Sameera Reddy, Neha Dhupia, Malaika Arora Khan, Shahzanne Padamsee, Dia Mirza, Chiraag Paswan and Mary Kom and Nita Ambani.


Shilpa Dubey

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