With their aesthetic architecture, plush interiors and eye-beholding designer jewellery, the creators of Indore's new landmark-Punjabi Saraf, are raring to go. Yasmin Remedios walks you through the intriguing palatial settings of one of the most raved about jewellery stores in recent times.


Often, owing to the traditional approach in which jewellery is displayed in showrooms, one is subjected to countless models of mundane jewellery interiors that lack imagination as well as finesse. That the owners of Punjabi Saraf have effortlessly steered away from the stereotypical, monotonous clutter would be an understatement. Interior innovation is what one discovers in each and every little niche of this 7,000 sq ft flagship four-storey showroom. Punjabi Saraf's key inspiration is from the monuments of Indore that bespeak volumes of its rich cultural past. The main entrance of the showroom is not your typical swanky frosted glass door with ornate door handles. Instead, the aura of a magical, mysterious world is created through an intricately designed traditional gate made in stone by artisans from Rajasthan. The gate's imperial design is somewhat inspired by the inimitable Maheshwari temple. The Indorean  and Maheshwar confluence is reflected in most of the architectural works especially the exteriors. The presence of Holkar (the Maratha rulers of Indore) architecture seems to permeate throughout, leaving a spell of old world charm. Speaking of Holkars, monuments and tradition, the hundred-year-old legacy of Punjabi Saraf cannot be far behind. History has it that the Anands, (owners of Punjabi Saraf) belong to a flourishing family of goldsmiths from Rawalpindi (now in Pakistan). They consequently moved to Indore with their group of loyal and extremely talented karigars (artisans). 

They were well-known as Pindi Jewellers. They made Indore their home during the reign of Holkars who were greatly inspired by their craftsmanship. Primarily, the operations began in Bada Sarafa, a landmark in Indore where the first showroom was established. Since then, the touch of the royalty never left the brand and Punjabi Saraf today, epitomizes the classic opulence and grandeur of Indore. Due to increasing demand and increasing customers, Punjabi Saraf opened their new flagship store in the popular upscale Chapan Dukarn in Indore recently. The brother duo, Sumeet and Ajay Anand, co-owners and co-custodians of their family legacy of over 100 years have kept their promise with the past without losing their pace in the modern world.


The jewelry at Punjabi Saraf is popular with the masses as well as the classes. Their wide range caters to different tastes and of course, pockets. Their collection of colored diamond jewellery and colored stone jewellery is also highly recommended. For the uninitiated Punjabi Saraf has mastered the art of traditional jewellery from Kolhapuri Thooshi to Rajasthani Jhoomkas and from Vonki of Tamilnadu to Bengali Kada. Punjabi Saraf has woven sheer magic in stones. Check out their antique finish jewellery range that is highly in vogue these days. The store also specializes in antique kundan jewellery where each piece is superbly crafted, meticulously detailed and expertly executed. It is also a hot favorite with most of the regular buyers. Light-weight jewellery in various assortments with great makeovers has been specially designed to appeal to the younger generation. The in-house designers ensure prospective clients have the freedom to improvise and select something closest to their preference. Also, the diamond section has some unusual handiwork in Mangalsutra, Sampatti rings, pendants and earrings. The fine cut, colour, clarity and carat are of uncompromising quality.